Thursday, July 23, 2009

Your CV As A Sales Brochure

By Glenn Hughes

Your CV is a selling document. It's probably the best chance that you will ever have to show someone else just what you can do. It may help to think of it as a glossy brochure, rather like the one you might pick up in a Mercedes or a BMW showroom advertising their latest model car

In the English speaking world, it can be considered rude to boast about yourself- nobody likes a smart alec so why should anyone like that sort of arrogance in a CV. The bottom line is that there is a significant difference between arrogance and confidence. Your CV is a place to show others exactly how valuable you have been to those companies fortunate enough to employ you

Coming over like a pushy double glazing salesman in a CV will no help you. Not unless you're looking for a job selling double glazing anyway! Quiet confidence in factual achievements leap out of the page as they are honest and have the recruiter wanting to know more. Achievements in the past show a track record that is likely to be repeated (at least in the recruiters eyes)

An old story says that to be a good liar, you need a good memory. Far simpler I believe then to tell the truth, particularly on your CV. As well as making you bulletproof in an interview, just focusing on real, truthful achievements removes all the stress that comes with having to guard against a lie. Be honest, it's easier in the long run

Spelling, grammar and punctuation are vital in a CV. Whilst the proper English police won't be turning up on your doorstep if you spell a couple of things wrongly, you won't be getting many interviews if you do. Spell checkers are excellent but the best answer is having someone else to proof read your CV. You would be amazed what they will pick up as you are too close to the subject to be objective

You worked hard for your qualifications so please make sure that they are included on your CV. Work back wards from the highest level of qualification through to the lowest, separating out the professional qualifications and the educational ones

Passing a driving test of any sort shows people that you have a degree of persistence, independence and stickability that many people simply don't have. It is a common assumption that everyone drives. They don't. Make sure that anyone reading your CV knows that you can drive (if you can), and specifically, which classes of vehicle that you are licensed to take out on the road

Never ever put your date of birth on to any document that may be passed on electronically. You never know who will read your CV and what they may use the information for. Identity theft is a very real issue, so please don't make it any easier than it already is for someone to steal yours

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